How to Evaluate Information Work – Part 2

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How do People find out about your Work?

In my last post, I introduced the idea of evaluating information work. You want to know who knows about your organisation and how they find out. First you need to be clear about how people can find out about your work.

 You have your own information sources – perhaps a blog, website, e-bulletin, Facebook or Myspace page, Twitter, paper publications. But how well connected are you?

  • How many people link to your blog or website?
  • How many people are fans of your Facebook or Myspace page?
  • How many people order your paper publications?
  • How many external organisations display your paper publications?

 It’s useful to search the internet (see Shayna’s article here about how to maximise your searching!) to find out who refers to you. Is your information being displayed in relevant websites or are your events being advertised on Australian websites? You have no control over how information passes round the internet and there’s no harm in someone in Australia knowing what’s happening in their field in Scotland! However you need to target the right places if you want your information to reach the right people. You also need to let people know where you can be found! Your web presence needs to be advertised at every opportunity, your leaflets need to be widely distributed to the right places.

You also want to know what people actually read! Most websites and e-bulletin packages offer statistics so you can find out how many people read your website or open your e-bulletin. Twitter and Facebook let you see who likes your ideas enough to pass them on. Paper publications can have cut-off forms that people can return to request more information, to book a place on a training course, to donate money or to volunteer their services.

 After all, you don’t just want people to know about your work, you want them to use your services, engage with your organisation and possibly to change their behaviour. I’ll discuss that issue more in the next post in this series. In the meantime you can find out more about evaluation at the Evaluation Support Scotland website.

 Where can people find information on your organisation? What do you think are the pros and cons of the different information channels? Leave your comments here and I’ll pick up on the most interesting points in my next post.

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One Response to “How to Evaluate Information Work – Part 2”

  1. How to Evaluate Information Work – Part 3 « Information Officers' Support Says:

    […] the previous article in this series we discussed how people can find out about your work. But how do you know whether your information […]

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